The birth of a Logo

Riday - Ride Your Way

Ride Your Day … Riday

“Passion, experience, attitude and ambition.”

On the saddle of the day, everyday until the sunset and beyond. The beauty of this ride is so incredible.
A journey, a story born from a big friendship end esteem, the sharing of a common thought, a phrase in which you reflect yourself.

The ambition of driving on your personal road and being the main character with your own passions in which the liberty is the fundamental key. Discovering and nurturing your own way with a dynamic sense and elasticity like the yarn that makes up the items and their technology. Synergistic and passionate like the red color, rich of both mental and physical vital energy and the black which is the origin of everything. A good, technical story, a life story, of redemption, of victory, of sport, for everyday.