Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Merino wool’s versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Its properties are very numerous:
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.
Even though wool represents only 1.2% of the virgin fibre supply, surveys have shown it represents about 5% of clothing donated to charity. Wool is also one of the most sought after recycled textiles for converting into new long-lasting products, such as garments, mattresses and upholstery.
Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.
Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.
